Re: ideas for campaigns

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sophi sophi
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Re: ideas for campaigns

Hi all,
Resent with the good address ;)
On 04/11/2012 20:34, Sophie Gautier wrote:

> I would like to throw some ideas for the next donation campaign or the
> next com campaign, you can forget about it if you want, I'm not a
> specialist just an idea picker from the other projects ;)
>
> - have ready to use donation buttons/banners (translatable) for our
> supporters who want to put them on their site or articles.
> - same with a thank you button
> - have a common thread (I imagine something with our logo) that any of
> us can follow, imagine and relay on our social media
> - have some large objectives mentioned so people may bet for what they
> are giving
> - have a more "aggressive" campaign with 2 or 3 people in charge of
> repeating the message, thanking people, creating buzz around it for a
> fixed period (not to bother people ;)
> - mark a deadline because that push people to invest themselves more
> than if it's diluted in time.
>
> Kind regards
> Sophie
>


--
Sophie Gautier <[hidden email]>
Tel:+33683901545
Membership & Certification Committee Member - Co-founder
The Document Foundation

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Charles-H. Schulz Charles-H. Schulz
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Re: ideas for campaigns

Hello Sophie,


Le dimanche 04 novembre 2012 à 20:41 +0100, Sophie Gautier a écrit :

> Hi all,
> Resent with the good address ;)
> On 04/11/2012 20:34, Sophie Gautier wrote:
> > I would like to throw some ideas for the next donation campaign or the
> > next com campaign, you can forget about it if you want, I'm not a
> > specialist just an idea picker from the other projects ;)
> >
> > - have ready to use donation buttons/banners (translatable) for our
> > supporters who want to put them on their site or articles.
> > - same with a thank you button
> > - have a common thread (I imagine something with our logo) that any of
> > us can follow, imagine and relay on our social media
> > - have some large objectives mentioned so people may bet for what they
> > are giving
> > - have a more "aggressive" campaign with 2 or 3 people in charge of
> > repeating the message, thanking people, creating buzz around it for a
> > fixed period (not to bother people ;)
> > - mark a deadline because that push people to invest themselves more
> > than if it's diluted in time.
> >
> > Kind regards
> > Sophie


Thanks for passing this around. So essentially this is a call to design
web buttons and banners for our future and present(?) donation
campaigns. Interested people please upload your designs on our wiki in
the design section.

Thank you,


--
Charles-H. Schulz
Co-Founder & Director, The Document Foundation,
Zimmerstr. 69, 10117 Berlin, Germany
Rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint




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marcpare4 marcpare4
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Re: ideas for campaigns

In reply to this post by sophi
Hi all,

Le 2012-11-05 05:44, Charles-H. Schulz a écrit :

> Hello Sophie,
>
>
> Le dimanche 04 novembre 2012 à 20:41 +0100, Sophie Gautier a écrit :
>> Hi all,
>> Resent with the good address ;)
>> On 04/11/2012 20:34, Sophie Gautier wrote:
>>> I would like to throw some ideas for the next donation campaign or the
>>> next com campaign, you can forget about it if you want, I'm not a
>>> specialist just an idea picker from the other projects ;)
>>>
>>> - have ready to use donation buttons/banners (translatable) for our
>>> supporters who want to put them on their site or articles.
>>> - same with a thank you button
>>> - have a common thread (I imagine something with our logo) that any of
>>> us can follow, imagine and relay on our social media
>>> - have some large objectives mentioned so people may bet for what they
>>> are giving
>>> - have a more "aggressive" campaign with 2 or 3 people in charge of
>>> repeating the message, thanking people, creating buzz around it for a
>>> fixed period (not to bother people ;)
>>> - mark a deadline because that push people to invest themselves more
>>> than if it's diluted in time.
>>>
>>> Kind regards
>>> Sophie
>
>
> Thanks for passing this around. So essentially this is a call to design
> web buttons and banners for our future and present(?) donation
> campaigns. Interested people please upload your designs on our wiki in
> the design section.
>
> Thank you,
>
>

Previous discussions on buttons/banners that may help:

http://comments.gmane.org/gmane.comp.documentfoundation.libreoffice.website/8755

http://comments.gmane.org/gmane.comp.documentfoundation.libreoffice.design/4294



How to implement donation button on an external site:

http://permalink.gmane.org/gmane.comp.documentfoundation.libreoffice.marketing.us/1921

Cheers,

Marc

--
Marc Paré
[hidden email]
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parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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klaus-jürgen weghorn ol klaus-jürgen weghorn ol
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Re: ideas for campaigns

In reply to this post by Charles-H. Schulz
Am 05.11.2012 11:44, schrieb Charles-H. Schulz:

>
> Thanks for passing this around. So essentially this is a call to design
> web buttons and banners for our future and present(?) donation
> campaigns. Interested people please upload your designs on our wiki in
> the design section.

As Marc mentioned the discussions, here are some wiki links:
http://wiki.documentfoundation.org/Design/Whiteboards/External_web_banners

Rather outdated:
http://wiki.documentfoundation.org/Visual_Elements

Always an inspiration:
http://wiki.documentfoundation.org/User:Nik

And:
http://wiki.documentfoundation.org/User:See#Banners_:_Spread_the_word

Some of mine (not as good as from the profs above):
http://wiki.documentfoundation.org/User:K-j/Drafts/Design#Several_Banners
http://wiki.documentfoundation.org/User:K-j/Drafts

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k-j

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Florian Effenberger Florian Effenberger
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Re: ideas for campaigns

In reply to this post by sophi
Hi Sophie,

thanks for sharing your ideas!

Sophie Gautier wrote on 2012-11-04 20:41:
> - have some large objectives mentioned so people may bet for what they
>are giving

indeed, this is one of the top requests we receive, telling what we need
the money for and what exactly it will be spent on.

Some of you may know that, about one week ago, German Heise publisher
posted our donation request to its newsticker, which resulted in
approximately 10.000 € (!) of additional donations. It was clearly
visible that the donations are tied to this report, and they went back
to "normal" as soon as the news vanished.

So, what we definitely also should work on is to get the word out to
major IT and non-IT media. I am convinced that this can give donations a
big boost.

Florian

--
Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint

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marcpare4 marcpare4
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Re: ideas for campaigns

Le 2012-11-09 09:25, Florian Effenberger a écrit :

> Hi Sophie,
>
> thanks for sharing your ideas!
>
> Sophie Gautier wrote on 2012-11-04 20:41:
>> - have some large objectives mentioned so people may bet for what they
>> are giving
>
> indeed, this is one of the top requests we receive, telling what we need
> the money for and what exactly it will be spent on.
>
> Some of you may know that, about one week ago, German Heise publisher
> posted our donation request to its newsticker, which resulted in
> approximately 10.000 € (!) of additional donations. It was clearly
> visible that the donations are tied to this report, and they went back
> to "normal" as soon as the news vanished.
>
> So, what we definitely also should work on is to get the word out to
> major IT and non-IT media. I am convinced that this can give donations a
> big boost.
>
> Florian
>

I think we would also get more donations if people knew that we are
having to upgrade our infrastructure due to the large increase in demand
from project users and downloaders. If we could blog about it and pass
it along to the media we may get a little more traction with this.

A good location is the LinuxToday.com site. The last time I read up on
its readership, they were getting around 1 million readers a day. Their
coverage of the Linux sphere is quite good.

Cheers,

Marc


--
Marc Paré
[hidden email]
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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Danishka Navin Danishka Navin
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Re: ideas for campaigns

Hi,

On Sat, Nov 10, 2012 at 1:56 PM, Marc Paré <[hidden email]> wrote:

> Le 2012-11-09 09:25, Florian Effenberger a écrit :
>
>  Hi Sophie,
>>
>> thanks for sharing your ideas!
>>
>> Sophie Gautier wrote on 2012-11-04 20:41:
>>
>>> - have some large objectives mentioned so people may bet for what they
>>> are giving
>>>
>>
>> indeed, this is one of the top requests we receive, telling what we need
>> the money for and what exactly it will be spent on.
>>
>> Some of you may know that, about one week ago, German Heise publisher
>> posted our donation request to its newsticker, which resulted in
>> approximately 10.000 € (!) of additional donations. It was clearly
>> visible that the donations are tied to this report, and they went back
>> to "normal" as soon as the news vanished.
>>
>> So, what we definitely also should work on is to get the word out to
>> major IT and non-IT media. I am convinced that this can give donations a
>> big boost.
>>
>> Florian
>>
>>
> I think we would also get more donations if people knew that we are having
> to upgrade our infrastructure due to the large increase in demand from
> project users and downloaders. If we could blog about it and pass it along
> to the media we may get a little more traction with this.
>
> A good location is the LinuxToday.com site. The last time I read up on its
> readership, they were getting around 1 million readers a day. Their
> coverage of the Linux sphere is quite good.
>
>
> Cheers,
>
> Marc
>
>
> --
> Marc Paré
> [hidden email]
> http://www.parEntreprise.com
> parEntreprise.com Supports OpenDocument Formats (ODF)
> parEntreprise.com Supports http://www.LibreOffice.org
>
>
> -
>


I think we need a sustainable financial source like what Mozilla do with
Google.

I was thinking about some thing like a feature that help us to integrate
with Google services like GoogleDocs.

Can we get the similar help from the Red Hat , Novel and Canonical in
addition to the developer contribution we already have?
It would be really great if we could have considerable budget for
Marketing/PR, and other work other than the infrastructure.

Even I propose to have a massage on the LibreOffice installer itself "We
are non-profit,... etc etc" and "Would you like to donate up?"

Best Regards,
--
Danishka Navin
http://danishkanavin.blogspot.com
http://twitter.com/danishkanavin
http://www.flickr.com/photos/danishkanavin/

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Florian Effenberger Florian Effenberger
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Re: ideas for campaigns

In reply to this post by marcpare4
Hi Marc,

Marc Paré wrote on 2012-11-10 09:26:
> I think we would also get more donations if people knew that we are
> having to upgrade our infrastructure due to the large increase in demand
> from project users and downloaders. If we could blog about it and pass
> it along to the media we may get a little more traction with this.

I recently did so:
http://blog.documentfoundation.org/2012/10/31/searching-for-infrastructure-sponsors/

The word was spread quite good, and we have right now three possible
sponsors. I'll get back to the public when I have details. :)

Florian

--
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Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint

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marcpare4 marcpare4
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Re: ideas for campaigns

Le 2012-11-11 20:29, Florian Effenberger a écrit :

> Hi Marc,
>
> Marc Paré wrote on 2012-11-10 09:26:
>> I think we would also get more donations if people knew that we are
>> having to upgrade our infrastructure due to the large increase in demand
>> from project users and downloaders. If we could blog about it and pass
>> it along to the media we may get a little more traction with this.
>
> I recently did so:
> http://blog.documentfoundation.org/2012/10/31/searching-for-infrastructure-sponsors/
>
>
> The word was spread quite good, and we have right now three possible
> sponsors. I'll get back to the public when I have details. :)
>
> Florian
>

Yes, I did read it. As it was posted on Oct. 31st, the impact would not
be the same if it were sent to LinuxToday. Let me know when you post an
update about this and I will make sure it gets posted to LinuxToday or
Italo may want to put it on his list. (maybe it already is on his list)

Cheers,

Marc

--
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[hidden email]
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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Florian Effenberger Florian Effenberger
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Re: ideas for campaigns

Hi Marc,

Marc Paré wrote on 2012-11-12 12:52:

> Yes, I did read it. As it was posted on Oct. 31st, the impact would not
> be the same if it were sent to LinuxToday. Let me know when you post an
> update about this and I will make sure it gets posted to LinuxToday or
> Italo may want to put it on his list. (maybe it already is on his list)

thanks, I will! We have one offer that we might take in 2013 - as soon
as there's a more concrete plan, I'll share it with the public, of course!

Florian

--
Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
Tel: +49 8341 99660880 | Mobile: +49 151 14424108
The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
Legal details: http://www.documentfoundation.org/imprint

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